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Twitter buys Niche, a service that connects top social media users with brands

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Twitter buys Niche, a service that connects top social media users with brands

Twitter's latest acquisition hints at one possible route for monetizing Vine.

The social network announced on Wednesday that it acquired Niche, a New York-based startup that matches advertisers with creatives on services like Vine to help the latter make money. It also offers analytics tools to creatives

"Niche has been a key partner to both Twitter and Vine over the last year," Baljeet Singh, Twitter's director of product management, wrote in a blog post announcing the deal. "The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands." Read more...

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